Golf is not an easy sport. But it can be played by almost everyone. A 7 year old kid, an 80 year old man or woman. An athlete in his or her's peak age. Some, but very few, can even make a living from playing golf. From a golfing perspective, they (or we) have a few things in common.

Firstly they SHARE an interest, a dedication to the game. Secondly, they are all DIFFERENT, in one way or another. Body build, lenght, weight, power and ability, just to mention a few factors. And so is life. When golf was a young sport, equipment was built by a local clubmaker/pro to fit each individual depending on those factors.
Bobby Jones did NOT play with the same equipment as his beginner members at Augusta. He did NOT play the same equipment as his opponents, because they were of another build, had other preferences. But with time amateur golf developed into an industry. A global developing industry often succeeds with the recepie - standardization and brand awareness. Golf equipment became an off-the-shelf product.

You might be small, tall, strong, weak, have a playing ability of scratch or hcp 28. You might have a tendency of hitting your balls high, low, left or right. And for all of you we have the offer of .... massproduced standardized clubs. Sometimes with the choice of a stiff, regular or even women/senior shaft (whatever that means). You're supposed to buy what the Shop have in stock, more or less. This, exactly this, is what customgolf.ch is all about. To provide an alternative to stock "fits-all" golf equipment.

To go 80 years, or more, back in time when it comes to providing a golfer with what a golfer NEEDS, depending on his or her situation. But using modern technology. Professional golfers do not play standard equipment. Why? Because they are different. Most amateur golfers play standard equipment. Why? Because they are all the same? No a customized golf set, or even a set with let's say larger or smaller grips, can make a world of a difference, even for a beginner.

Our promise to you is to make sure that you have equipment that fits you as a person, your playing ability. We can not make you play like Tiger, but we can make you play with equipment that makes the game more fun, enjoyable. With a real quality feeling.